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~subject:"Werbewirkung"
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Werbewirkung
Werbung
13,788
Advertising
9,723
Advertising effects
3,700
Konsumentenverhalten
2,842
Consumer behaviour
2,836
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,366
Theory
1,335
Deutschland
939
USA
908
Marketing
792
United States
758
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
636
Marketing management
617
Werbungsbetrieb
582
Social Web
539
Social web
538
Germany
472
Preismanagement
458
Pricing strategy
458
Markenimage
445
Vereinigte Staaten
434
Brand image
433
Markenartikel
427
Wettbewerb
404
Zielgruppe
346
Brand
338
Target group
333
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Marktforschung
273
Großbritannien
271
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Online availability
All
Undetermined
1,699
Free
734
Type of publication
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Article
2,783
Book / Working Paper
963
Journal
10
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All
Article in journal
2,640
Aufsatz in Zeitschrift
2,640
Aufsatz im Buch
142
Book section
142
Graue Literatur
130
Non-commercial literature
130
Working Paper
100
Arbeitspapier
99
Hochschulschrift
73
Thesis
39
Collection of articles of several authors
37
Sammelwerk
37
Konferenzschrift
16
Aufsatzsammlung
15
Conference paper
15
Konferenzbeitrag
15
Lehrbuch
13
Textbook
11
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
6
Collection of articles written by one author
5
Sammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Case study
3
Fallstudie
3
Ratgeber
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
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Language
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English
3,587
German
162
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Dens, Nathalie
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
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Institution
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
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Source
All
ECONIS (ZBW)
3,732
USB Cologne (EcoSocSci)
17
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
2
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
3
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
4
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
5
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
6
On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel
-
1982
Persistent link: https://www.econbiz.de/10000014635
Saved in:
7
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
8
Estimating consumer responsiveness to advertising repetition
Moult, William Hudson
-
1982
Persistent link: https://www.econbiz.de/10002511690
Saved in:
9
Werbewirkung, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
10
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
Saved in:
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