//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The response of sales to adver...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Großbritannien
17
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
more ...
less ...
Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Hochschulschrift
3
Mikroform
1
Language
All
English
12
German
3
Undetermined
1
Author
All
Albion, Mark S.
1
Beike, Peter
1
Clarke, James Harris
1
Cohen, Dorothy
1
Farris, Paul W.
1
Frey, Albert Wesley
1
Fryburger, Vernon
1
Halterman, Jean C.
1
Hepner, Harry Walker
1
Hermanns, Arnold
1
Langkamp, Peter
1
Longman, Kenneth A.
1
Mandell, Maurice I.
1
Mandell, Maurice Ira
1
Moult, William Hudson
1
Nolan, Carroll Anthony
1
Reuijl, Jan Christoffel
1
Rotzoll, Kim B.
1
Rowse, Edward James
1
Sandage, C. H.
1
Sebastian, Karl-Heinz
1
Warmke, Roman F.
1
more ...
less ...
Institution
All
Gruner + Jahr AG & Co, Marketing Service
1
Published in...
All
G+J Schriftenreihe
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Reihe Wirtschaftswissenschaften
1
Schriftenreihe Schwerpunkt Marketing
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
2
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
3
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
4
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
5
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
6
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
Saved in:
7
Die Erfassung von Carryover-Effekten im Marketing : kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
Langkamp, Peter
-
1984
Persistent link: https://www.econbiz.de/10000004550
Saved in:
8
On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel
-
1982
Persistent link: https://www.econbiz.de/10000014635
Saved in:
9
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
10
Estimating consumer responsiveness to advertising repetition
Moult, William Hudson
-
1982
Persistent link: https://www.econbiz.de/10002511690
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->