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~subject:"Werbewirkung"
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Werbewirkung
Werbung
13,872
Advertising
9,813
Advertising effects
3,879
Psychologie
3,530
Konsumentenverhalten
3,150
Consumer behaviour
3,143
Online-Marketing
1,827
Internet marketing
1,823
Theorie
1,716
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1,672
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1,573
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1,137
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1,125
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942
Marketing
854
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758
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754
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660
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advertising
656
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638
Germany
620
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562
Social web
561
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492
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492
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464
Brand image
452
Markenartikel
438
Wettbewerb
416
Zielgruppe
368
Brand
355
Target group
353
Werbepsychologie
345
Spieltheorie
334
Emotion
329
Wirtschaftspsychologie
329
Game theory
323
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Gierl, Heribert
21
Pelsmacker, Patrick de
19
Eisend, Martin
18
Rosengren, Sara
18
Septianto, Felix
18
Dahlén, Micael
16
Diehl, Sandra
16
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Taylor, Charles Raymond
13
Torres, Ivonne M.
13
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Terlutter, Ralf
12
Dens, Nathalie
11
Mueller, Barbara
11
Sahni, Navdeep S.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Sayedi, Amin
10
Bellman, Steven
9
Boerman, Sophie C.
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Poels, Karolien
9
Smit, Edith G.
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
Okazaki, Shintaro
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
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Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
118
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of marketing communications
113
Journal of advertising research
106
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
42
Psychology & marketing
42
Journal of current issues and research in advertising : JCIRA
40
European journal of marketing : EJM
35
Journal of retailing and consumer services
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
27
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of international consumer marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Australasian marketing journal
12
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ECONIS (ZBW)
3,912
USB Cologne (EcoSocSci)
20
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Der Werbewert der Zeitungen und Zeitschriften
Riesco, Basilio
-
1964
Persistent link: https://www.econbiz.de/10000558263
Saved in:
2
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
Saved in:
3
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
4
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
5
A comparison of print advertisements from Australia and Croatia
Zubcevic, Nives
;
Luxton, Sandra
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 131-136
Persistent link: https://www.econbiz.de/10009156386
Saved in:
6
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
7
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
8
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
9
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
10
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
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