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Werbewirkung
Consumer behaviour
83,506
Konsumentenverhalten
81,056
Theorie
9,469
Theory
9,279
Relationship marketing
9,107
Beziehungsmarketing
9,078
Brand management
7,591
Markenführung
7,551
Brand image
6,746
Markenimage
6,707
Customer satisfaction
5,763
Deutschland
5,716
Online-Handel
5,643
Online retailing
5,631
Kundenzufriedenheit
5,606
Interview
5,077
USA
5,035
Befragung
4,938
Germany
4,925
Social Web
4,859
Social web
4,856
United States
4,706
Online-Marketing
4,562
Internet marketing
4,550
Service quality
4,453
Dienstleistungsqualität
4,409
Brand
4,337
Markenartikel
4,328
Einzelhandel
4,175
Retail trade
4,133
Electronic Commerce
3,653
Advertising effects
3,617
Verbraucherverhalten
3,589
Experiment
3,566
E-commerce
3,538
Emotion
3,262
Advertising
3,044
Werbung
2,967
Privater Konsum
2,966
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Online availability
All
Undetermined
1,777
Free
648
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Article
2,947
Book / Working Paper
706
Journal
3
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All
Article in journal
2,798
Aufsatz in Zeitschrift
2,798
Aufsatz im Buch
138
Book section
138
Graue Literatur
131
Non-commercial literature
131
Hochschulschrift
117
Working Paper
105
Arbeitspapier
95
Thesis
87
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Bibliografie enthalten
6
Bibliography included
6
Dissertation u.a. Prüfungsschriften
6
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Article
1
Doctoral Thesis
1
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1
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1
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1
Mikroform
1
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1
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1
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English
3,459
German
190
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Author
All
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,631
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
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10
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1
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
2
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
3
British consumers' attitudes and acceptance of mobile advertising
Laforet, Sylvie
;
Limahelu, Hannah
- In:
Emerging topics and technologies in information sytems
,
(pp. 165-179)
.
2009
Persistent link: https://www.econbiz.de/10003815376
Saved in:
4
Struktur und Stabilität von Landesimages
Weiss Richard, Mirja
-
2003
Persistent link: https://www.econbiz.de/10001741946
Saved in:
5
Multimedia in der Marktforschung
Zou, Bo
-
1999
Persistent link: https://www.econbiz.de/10000679770
Saved in:
6
Messe-Marktforschung : Online-Befragungen gezielt zur Markenführung nutzen
Bellér, Mona
;
Arend, Mirko
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
4
,
pp. 56-59
Persistent link: https://www.econbiz.de/10003742052
Saved in:
7
Kinder online befragen : Herausforderungen und erste Erfahrungen am Beispiel einer Kampagnenevaluation
Arendt, Kathleen
;
Rössler, Patrick
- In:
Sozialforschung im Internet : Methodologie und Praxis …
,
(pp. 355-369)
.
2009
Persistent link: https://www.econbiz.de/10003774439
Saved in:
8
Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev
- In:
Global business review
10
(
2009
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
Saved in:
9
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
10
It's not black and white : advertising and race in cultural context
Jones, Victoria
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10003952651
Saved in:
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