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Der "heimliche Lehrplan" in der Verbrauchererziehung durch Werbung und Medien : ein Beitrag zum Problem der Werbewirkungen
Supper, Michael - 2000
Persistent link: https://www.econbiz.de/10001450202
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz; Paillard-Bardey, Aurore C.; Schat, Anke - In: International journal of market research 62 (2020) 2, pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie; Sipilä, Jenni; Sen, Sankar; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
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Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah - 2013
Persistent link: https://www.econbiz.de/10009722557
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza; Stegemann, Manuel; Linde, Janine Julia; … - In: Sustainability in Business Management, (pp. 17-37). 2023
Persistent link: https://www.econbiz.de/10014337991
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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141