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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,602
Konsumentenverhalten
81,152
Brand management
17,739
Markenführung
17,326
Students
15,444
Studierende
15,066
Theorie
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Theory
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Relationship marketing
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9,123
Brand image
9,080
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United States
6,484
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6,334
Brand
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Customer satisfaction
6,130
Kundenzufriedenheit
5,955
Deutschland
5,847
Social Web
5,785
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5,777
Online-Handel
5,728
Online retailing
5,715
Germany
5,328
Online-Marketing
5,312
Internet marketing
5,277
Service quality
4,927
Dienstleistungsqualität
4,883
Einzelhandel
4,434
Retail trade
4,384
Experiment
4,293
Hochschule
4,170
Advertising effects
4,064
Higher education institution
4,052
Electronic Commerce
3,775
E-commerce
3,639
Verbraucherverhalten
3,590
Marketingmanagement
3,531
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Pelsmacker, Patrick de
28
Gierl, Heribert
26
Dens, Nathalie
23
Septianto, Felix
23
Esch, Franz-Rudolf
19
Reijmersdal, Eva A. van
17
Diehl, Sandra
16
Huber, Frank
16
Bauer, Hans H.
15
Matthes, Jörg
15
Pauwels, Koen
14
Hudders, Liselot
12
Muehling, Darrel D.
12
Naderer, Brigitte
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Chen, Huan
10
Dodoo, Naa Amponsah
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Romaniuk, Jenni
9
Rosengren, Sara
9
Terlutter, Ralf
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Klapper, Daniel
8
Meyer, Frederik
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Erasmus Research Institute of Management
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
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Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
150
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
104
Journal of advertising research
77
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
71
Psychology & marketing
71
Journal of retailing and consumer services
69
Journal of advertising : official publication of the American Academy of Advertising
61
International journal of internet marketing and advertising : IJIMA
59
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of product & brand management
36
European journal of marketing : EJM
33
Journal of current issues and research in advertising : JCIRA
32
Marketing intelligence & planning
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
The journal of consumer marketing
29
Health marketing quarterly
28
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
SpringerLink / Bücher
27
International journal of hospitality management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
24
Journal of international consumer marketing
22
Journal of marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of global marketing
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Journal of consumer marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
4,087
EconStor
14
USB Cologne (EcoSocSci)
13
OLC EcoSci
2
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1
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
the ad im Bereich Branded Entertainment Die Zielgruppen Dozierende und
Studierende
der Medienökonomie, Medienwissenschaft …
Persistent link: https://www.econbiz.de/10012401483
Saved in:
2
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
6
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
7
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
8
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
9
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
10
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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