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~subject:"Werbewirkung"
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Werbewirkung
Werbung
13,865
Advertising
11,334
Emotion
10,718
Consumer behaviour
6,526
Konsumentenverhalten
6,420
Advertising effects
4,265
Theorie
2,576
Theory
2,520
Internet marketing
2,054
Online-Marketing
2,054
Wirtschaftspsychologie
1,919
Economic psychology
1,670
USA
1,475
Brand management
1,450
Markenführung
1,429
advertising
1,408
Deutschland
1,339
United States
1,298
Werbepsychologie
1,178
Marketing
1,165
Cognition
1,158
Kognition
1,150
Experiment
1,087
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,018
Personality psychology
1,011
Relationship marketing
982
Social Web
976
Social web
975
Beziehungsmarketing
972
Markenimage
940
Brand image
930
Germany
886
Intelligenz
868
Customer satisfaction
853
Intelligence
846
Kundenzufriedenheit
843
Markenartikel
792
Marketingmanagement
792
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Undetermined
1,901
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798
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Article
3,235
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1,095
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10
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3,040
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3,040
Aufsatz im Buch
194
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194
Graue Literatur
173
Non-commercial literature
173
Working Paper
142
Arbeitspapier
133
Hochschulschrift
107
Thesis
67
Collection of articles of several authors
45
Sammelwerk
45
Aufsatzsammlung
21
Conference paper
20
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20
Bibliografie enthalten
17
Bibliography included
17
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16
Lehrbuch
15
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13
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10
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7
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6
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6
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6
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4
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4
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3
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1
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1
Bildband
1
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English
4,076
German
255
Undetermined
4
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2
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Gierl, Heribert
28
Pelsmacker, Patrick de
28
Septianto, Felix
24
Eisend, Martin
19
Yoon, Hye Jin
17
Esch, Franz-Rudolf
16
Rosengren, Sara
16
Diehl, Sandra
15
Taylor, Charles Raymond
15
Yoon, Sukki
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Reijmersdal, Eva A. van
14
Wilbur, Kenneth C.
14
Dens, Nathalie
13
Rozendaal, Esther
13
Stafford, Marla Royne
13
Bellman, Steven
12
Terlutter, Ralf
12
Buijzen, Moniek
11
Chang, Chingching
11
Poels, Karolien
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ford, John B.
10
Malik, Garima
10
Mueller, Barbara
10
Phau, Ian
10
Sayedi, Amin
10
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Wagner, Udo
9
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National Bureau of Economic Research
12
Springer Fachmedien Wiesbaden
12
IP Deutschland GmbH <Köln>
3
Shaker Verlag
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
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Published in...
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International journal of advertising : the review of marketing communications
166
Journal of business research : JBR
138
International journal of advertising : the quarterly review of marketing communications
136
Journal of advertising : official publication of the American Academy of Advertising
129
Journal of advertising research
126
Journal of marketing communications
123
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
44
Journal of retailing and consumer services
41
Journal of current issues and research in advertising : JCIRA
39
European journal of marketing : EJM
37
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
30
Marketing : ZFP ; journal of research and management
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing letters : a journal of research in marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of marketing
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
SpringerLink / Bücher
20
Journal of marketing research
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
International journal of hospitality management
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Marketing intelligence & planning
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of the Academy of Marketing Science
16
The journal of product & brand management
15
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Source
All
ECONIS (ZBW)
4,302
USB Cologne (EcoSocSci)
23
EconStor
11
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
8
Color effects in print
advertising
: a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
9
Nature imagery in
advertising
: attention restoration and memory effects
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Alija, Patxi
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10009757967
Saved in:
10
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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