Narrow search
Showing 91 - 100 of 4,167
Cover Image
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Cover Image
Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products
Huang, Qiuyi; Zheng, Xiaoping; Zhang, Mengjie; Zhang, … - In: Journal of economic interaction and coordination 17 (2022) 3, pp. 875-896
Persistent link: https://www.econbiz.de/10013272027
Cover Image
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Cover Image
Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma; Mansoor, Mahnaz; Rabbani, Sajeela - In: Journal of Islamic marketing 13 (2022) 6, pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
Cover Image
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Cover Image
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Cover Image
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Cover Image
The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics
Gursimranjit Singh; Maninder Singh - In: International journal of business innovation and … 27 (2022) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10012887907
Cover Image
Brand display magnitudes and young children's brand recognition
Wang, Shasha; Japutra, Arnold - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Cover Image
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986