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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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The perception of media messages by preschool children
Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini; Hatzithomas, Leonidas; … - In: Journal of marketing communications 29 (2023) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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Was television responsible for a new generation of smokers?
Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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The role of ad cognitive load on advertising effectiveness : a research based on low involvement learning theory
C̦akir, Vesile - In: Public relations and advertising theories : concepts …, (pp. 289-311). 2018
Persistent link: https://www.econbiz.de/10011977788
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham; Phau, Ian - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 155-166
Persistent link: https://www.econbiz.de/10009768448