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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee; Cho, Moonhee - In: Journal of marketing communications 28 (2022) 6, pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602