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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
26
Konsumentenverhalten
23
USA
20
United States
19
Advertising
17
Werbung
13
Advertising effects
10
Gender
8
Marketing
6
Geschlecht
5
Beziehungsmarketing
4
Brand image
4
Event marketing
4
Event-Marketing
4
Gambling
4
Glücksspiel
4
Internet
4
Learning
4
Markenimage
4
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4
Marketing theory
4
Marketingmanagement
4
Marketingtheorie
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Relationship marketing
4
Services marketing
4
Wein
4
Wine
4
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3
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3
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3
Brand management
3
Consumer attitudes
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Freizeitverhalten
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Hedonic price index
3
Hedonischer Preisindex
3
International marketing
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LaTour, Michael S.
6
Ford, John B.
4
Zinkhan, George M.
4
LaTour, Kathryn A.
3
Merchant, Altaf
2
Reichert, Tom
2
Austin, Caroline Graham
1
Choi, Hojoon
1
Clarke, Irvine
1
Conchar, Margy P.
1
Crask, Melvin R.
1
Hollenbeck, Candice R.
1
King, Karen Whitehill
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Perri, Matthew
1
Peters, Cara
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Rollins, Brent L.
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Song, Ji Hee
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Yoo, Kyunga
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Journal of advertising research
2
American business review
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of retailing
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
10
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1
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
2
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
5
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
6
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
7
Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10003782199
Saved in:
8
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
9
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
10
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
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