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Werbewirkung
Consumer behaviour
78,932
Konsumentenverhalten
78,806
Marketing
31,281
Theorie
11,554
Theory
11,510
Relationship marketing
9,555
Beziehungsmarketing
9,531
Brand management
7,952
Markenführung
7,943
Deutschland
7,753
Markenimage
6,720
Brand image
6,666
Germany
6,600
USA
6,139
United States
5,783
Marketingmanagement
5,684
Customer satisfaction
5,583
Kundenzufriedenheit
5,541
Online-Handel
5,467
Online retailing
5,466
Marketing management
5,450
Social Web
4,995
Social web
4,992
Online-Marketing
4,968
Internet marketing
4,948
Interview
4,530
Markenartikel
4,489
Brand
4,451
Einzelhandel
4,411
Service quality
4,379
Dienstleistungsqualität
4,356
Befragung
4,300
Retail trade
4,266
Electronic Commerce
3,983
Verbraucherverhalten
3,902
E-commerce
3,671
Advertising effects
3,657
Werbung
3,641
Experiment
3,518
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Undetermined
1,740
Free
633
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Article
2,917
Book / Working Paper
777
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4
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Article in journal
2,759
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2,759
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147
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147
Graue Literatur
146
Non-commercial literature
146
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137
Arbeitspapier
102
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102
Thesis
101
Collection of articles of several authors
30
Sammelwerk
30
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22
Konferenzbeitrag
22
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20
Lehrbuch
19
Textbook
14
Bibliografie enthalten
11
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11
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9
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9
Sammlung
9
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6
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6
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6
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5
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4
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4
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4
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2
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2
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2
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2
Article
1
Bibliografie
1
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1
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1
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1
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1
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1
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English
3,440
German
248
Undetermined
7
French
2
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2
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1
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1
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Gierl, Heribert
24
Pelsmacker, Patrick de
23
Septianto, Felix
22
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Bauer, Hans H.
12
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Fachhochschule Reutlingen / European School of Business
4
Erasmus Research Institute of Management
3
Technische Universität Braunschweig
3
Shaker Verlag
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
67
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
SpringerLink / Bücher
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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Source
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ECONIS (ZBW)
3,676
USB Cologne (EcoSocSci)
19
EconStor
2
OLC EcoSci
1
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1
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert
marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
2
Consumer mind-sets and attitudes towards online
marketing
messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
3
British consumers' attitudes and acceptance of mobile advertising
Laforet, Sylvie
;
Limahelu, Hannah
- In:
Emerging topics and technologies in information sytems
,
(pp. 165-179)
.
2009
Persistent link: https://www.econbiz.de/10003815376
Saved in:
4
Struktur und Stabilität von Landesimages
Weiss Richard, Mirja
-
2003
Persistent link: https://www.econbiz.de/10001741946
Saved in:
5
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
6
Cause-Related-
Marketing
-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
7
Neuromarketing : die innovative Visualisierung von Emotionen
Traindl, Arndt
-
2007
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003489645
Saved in:
8
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
9
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
10
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
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