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~subject:"Werbewirkung"
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Werbewirkung
Visualisierung
1,006
Visualization
1,006
Consumer behaviour
151
Konsumentenverhalten
151
Wahrnehmung
73
Perception
71
Theory
64
Management information system
63
Management-Informationssystem
63
Theorie
63
Bibliometrics
55
Bibliometrie
55
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55
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55
Social Web
51
Social web
51
Online-Marketing
43
Prozessmanagement
42
Advertising effects
41
Business process management
41
Internet marketing
40
Markenimage
40
Brand image
39
Data Mining
39
Big Data
38
Big data
37
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37
USA
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37
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34
Wissenstransfer
34
Cognition
33
Kognition
33
Organisatorischer Wandel
32
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32
Decision
30
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30
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English
41
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Huang, Yunhui
2
Jia, Yanli
2
Shen, Hao
2
Wyer, Robert S.
2
Abida, Fatma Choura
1
Ai, Yijie
1
Bao, Yeqing
1
Broderick, Amanda J.
1
Cao, Rong
1
Chiew, Tung Moi
1
Choi, Yung Kyun
1
Chtourou, Mohamed Saber
1
Cicchirillo, Vincent J.
1
Das, Enny
1
Djafarova, Elmira
1
Drumwright, Minette E.
1
Duan, Shen
1
Edwards, Steven M.
1
Feiereisen, Stephanie
1
Fennis, Bob Michaël
1
Filieri, Raffaele
1
Foreman, Jeffrey R.
1
Fortin, David R.
1
Fransen, Marieke L.
1
Gammoh, Bashar S.
1
Gan, Jianhong
1
Gkiouzepas, Lampros
1
Gower, John
1
Grace, Debra
1
Griffin, W. Glenn
1
Grigaliūnaitė, Viktorija
1
Groenen, Patrick J. F.
1
Grover, Aditi
1
He, Yun
1
Hoegg, Jo Andrea
1
Hogg, Margaret K.
1
Hsieh, Meng-Hua
1
Japutra, Arnold
1
Jayawardena, Nirma Sadamali
1
Jiménez, Fernando R.
1
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Journal of business research : JBR
3
Journal of promotion management : JPM
3
Psychology & marketing
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Cracking the code : leveraging consumer psychology to drive profitability
1
ERIM report series research in management
1
Electronic commerce research
1
Eurasian business review
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of intelligent enterprise
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of innovation & knowledge : JIK
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
41
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1
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
2
What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003977940
Saved in:
3
Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros
;
Hogg, Margaret K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
Saved in:
4
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
5
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
6
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
7
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
8
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
9
The impact of stereoscopic three-dimensional (3-D) advertising : the role of presence in enhancing advertising effectiveness
Yim, Mark Yi-cheon
;
Cicchirillo, Vincent J.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10009659315
Saved in:
10
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
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