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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
67
Konsumentenverhalten
65
Advertising effects
64
Belgium
54
Belgien
46
Advertising
43
Werbung
42
Brand management
26
Markenführung
26
Brand image
20
Markenimage
19
Product Placement
19
Product placement
19
Internet marketing
18
Online-Marketing
18
Fernsehwerbung
15
Marketing management
15
Marketingmanagement
15
Television advertising
15
Emotion
12
Psychology of advertising
12
Werbepsychologie
12
Children
11
Kinder
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Marketing
10
Social Web
10
Social web
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Target group
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10
Virales Marketing
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Zielgruppe
10
Automotive market
8
Computerspiel
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Kfz-Markt
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Market research
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Marktforschung
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Video game
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Brand
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English
64
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Pelsmacker, Patrick de
57
Dens, Nathalie
30
Cauberghe, Verolien
12
Verhellen, Yann
8
Geuens, Maggie
7
Janssens, Wim
5
Avramova, Yana R.
4
Goos, Peter
4
Hudders, Liselot
4
Aleksandrovs, Leonids
3
Faseur, Tine
3
Rajabi, Mahdi
3
Bušljeta Banks, Ivana
2
Cornelis, Erlinde
2
De Meulenaer, Sarah
2
Kazakova, Snezhanka
2
Oates, Caroline
2
Panic, Katarina
2
Purnawirawan, Nathalia
2
Wouters, Marijke
2
Adams, Leen
1
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Cauberghe, Veroline
1
Daems, Kristien
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Diehl, Sandra
1
Eelen, Jiska
1
Eisend, Martin
1
Gauens, Maggie
1
Labyt, Christophe
1
Lewi, Martine
1
Maison, Dominika
1
Martens, David
1
Moons, Ingrid
1
Neijens, Peter
1
Neijens, Peter C.
1
Okazaki, Shintaro
1
Pauw, Pieter de
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
2
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
3
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
4
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
5
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
6
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
7
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
8
The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Verolien
- In:
Breaking new ground in theory and practice
,
(pp. 109-120)
.
2011
Persistent link: https://www.econbiz.de/10009380028
Saved in:
9
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
10
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
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