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~subject:"Werbewirkung"
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Werbewirkung
Advertising
9
Consumer behaviour
8
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Werbung
6
Advertising effects
5
Brand management
3
Consumers
3
Markenführung
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Thorbjørnsen, Helge
5
Dahlén, Micael
3
Sjödin, Henrik
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Hansen, Håvard
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Ketelaar, Paul
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Ketelaar, Paul Edwin
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Konig, Ruben Peter
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Linander, Johanna
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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The journal of consumer marketing
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ECONIS (ZBW)
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1
A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
2
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
3
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
4
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
5
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
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