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Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel; Flavián Blanco, Carlos; … - In: Journal of marketing communications 26 (2020) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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Understanding interactive online advertising : congruence and product involvement in highly and lowly arousing, skippable video ads
Belanche, Daniel; Flavián Blanco, Carlos; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 75-88
Persistent link: https://www.econbiz.de/10011658364
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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Ethical limits to the intrusiveness of online advertising formats : a critical review of Better Ads Standards
Belanche, Daniel - In: Journal of marketing communications 25 (2019) 7, pp. 685-701
Persistent link: https://www.econbiz.de/10012203358
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820