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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
62
Konsumentenverhalten
54
Advertising
51
USA
39
United States
39
Werbung
39
Marketing
23
Advertising effects
21
Australia
19
Canada
18
Kanada
18
Customer satisfaction
17
Relationship marketing
17
Beziehungsmarketing
16
Green marketing
16
Brand management
15
Hotel industry
15
Hotellerie
15
Markenführung
15
Marketing management
15
Kundenzufriedenheit
14
Marketingmanagement
14
Bibliometrics
13
Bibliometrie
13
International marketing
13
Stakeholder analysis
13
Theorie
13
Theory
13
Australien
12
Emotion
12
Nonprofit organization
12
Nonprofit-Organisation
12
Environmental consciousness
11
Gender
11
Service quality
11
Services marketing
11
Umweltbewusstsein
11
China
10
Dienstleistungsqualität
10
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10
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Article
21
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21
Aufsatz in Zeitschrift
21
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English
21
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Ford, John B.
12
LaTour, Michael S.
6
West, Douglas C.
6
Merchant, Altaf
5
LaTour, Kathryn A.
3
Berry, Christopher
2
Burton, Scot
2
Caruana, Albert
2
Cheung, Wah-leung
2
Kees, Jeremy
2
Magnini, Vincent P.
2
Reichert, Tom
2
Sheehan, Kim Bartel
2
Borel, Laurence
1
Choi, Hojoon
1
Christodoulides, George
1
Clarke, Irvine
1
Davis, Eric A.
1
Dianoux, Christian
1
Gaskins, John N.
1
Herrmann, Jean-Luc
1
Jain, Varsha
1
Koorank Beheshti, Mohammadali
1
Kover, Arthur J.
1
Leelapanyalert, Kannika
1
Luong, Vinh
1
McGehee, Nancy Gard
1
Mueller, Barbara
1
Mueller, Sophia
1
Prendergast, Gerard
1
Prendergast, Gerard P.
1
Roy, Subhadip
1
Stathopoulou, Anastasia
1
Weaver, Pamela A.
1
Yoo, Kyunga
1
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Journal of advertising research
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Psychology & marketing
2
American business review
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
21
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1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
3
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
4
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
5
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
6
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
7
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
8
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
9
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
10
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
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