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Werbewirkung
Consumer behaviour
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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135
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
24
Journal of current issues and research in advertising
22
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
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International journal of consumer studies
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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OLC EcoSci
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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2
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
3
The omnichannel luxury retail experience : building mobile trust and technology acceptance of quick response (QR) codes
Lawry, Charles Aaron
;
Choi, Laee
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10009750429
Saved in:
4
Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
Saved in:
5
Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
Saved in:
6
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
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7
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
8
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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9
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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10
Factors affecting advertising value on social networking sites : an empirical evidence
Kumar, Arun
;
Pandey, Mrinalini
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10011560544
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