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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich; André, Michael - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 215-231). 2010
Persistent link: https://www.econbiz.de/10003992377
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Wirkungsleistung von Medienmarken aus Sicht der Neurowissenschaften : Anwendungsfelder und erste Erkenntnisse
Pusler, Michael - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 251-265). 2010
Persistent link: https://www.econbiz.de/10003992382
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Integrating fMRI with psychophysiological measurements in the study of decision making
Wong, Savio W. H.; Xue, Gui; Bechara, Antoine - In: Journal of neuroscience, psychology, and economics 4 (2011) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10009533011
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Cue management : using fitness cues to enhance advertising effectiveness
Vyncke, Patrick - In: Evolutionary psychology in the business sciences, (pp. 257-287). 2011
Persistent link: https://www.econbiz.de/10009314466
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
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The gender gap : brain-processing differences between the sexes shape attitudes about online advertising
Goodrich, Kendall - In: Journal of advertising research 54 (2014) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010354593