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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi

Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54

Persistent link: https://www.econbiz.de/10013187310

The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand

Lee, Yukyung; Lin, Carolyn A. - In: Corporate communications : an international journal 27 (2022) 2, pp. 388-403

Persistent link: https://www.econbiz.de/10013162819

Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy

Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83

Persistent link: https://www.econbiz.de/10011616243

Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600

Persistent link: https://www.econbiz.de/10014380747

Impact of brand mascot in advertising on brand image among Indian consumers

Shimpi, Siddharth Shriram - In: International journal of applied management science : IJAMS 13 (2021) 4, pp. 322-338

Persistent link: https://www.econbiz.de/10012798150

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237

Modelling consumer evaluation of brand extensions : empirical evidence from India

Kaur, Harleen; Pandit, Ajay - In: Vision : the journal of business perspective 19 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10011343474

Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011312160

Usage and recall of FMCG brands by rural consumers and relevant facts

Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125

Persistent link: https://www.econbiz.de/10011313288

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

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