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~subject:"Werbewirkung"
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Werbewirkung
Advertising
31
Werbung
26
Consumer behaviour
23
Advertising effects
21
Konsumentenverhalten
21
Kreativität
8
Creativity
7
Brand image
6
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5
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Advertising planning
3
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Advertisement avoidance
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Advertising media
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Arbeitszufriedenheit
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Dahlén, Micael
19
Rosengren, Sara
11
Thorbjørnsen, Helge
6
Modig, Erik
3
Colliander, Jonas
2
Eisend, Martin
2
Sjödin, Henrik
2
Åkestam, Nina
2
Fransen, Marieke L.
1
Friberg, Lars
1
Gajic, Vladan
1
Hansen, Håvard
1
Ketelaar, Paul
1
Ketelaar, Paul Edwin
1
Kim, Olivia
1
Konig, Ruben Peter
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Koslow, Scott
1
Linander, Johanna
1
Nilsson, Erik
1
Noort, Guda van
1
Okazaki, Shintaro
1
Rauwers, Fabiënne
1
Remmelswaal, Paola
1
Riet, Jonathan van 't
1
Skard, Siv
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Smit, Edith G.
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Söderlund, Magnus
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Törn, Fredrik
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Journal of advertising : official publication of the American Academy of Advertising
6
European journal of marketing : EJM
3
Journal of advertising research
3
International journal of advertising : the quarterly review of marketing communications
2
Psychology & marketing
2
EAA Series
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of marketing communications
1
SpringerLink / Bücher
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The journal of consumer marketing
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ECONIS (ZBW)
21
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1
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10
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21
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1
A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
2
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
3
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
4
How do advertised prices affect consumers' financial well-being and happiness?
Dahlén, Micael
;
Colliander, Jonas
;
Gajic, Vladan
;
Kim, …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2057-2069
Persistent link: https://www.econbiz.de/10015075036
Saved in:
5
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
6
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
7
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
8
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
9
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
10
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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