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~subject:"Werbewirkung"
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Werbewirkung
Prinzipal-Agent-Theorie
18,773
Agency theory
18,764
Markenführung
16,940
Brand management
16,937
Theorie
10,139
Theory
9,863
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7,753
Consumer behaviour
7,747
Markenimage
7,076
Brand image
6,937
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5,261
Brand
5,211
Corporate Governance
3,224
Corporate governance
3,195
Systemtheorie
3,076
Leistungsanreiz
3,049
Performance incentive
3,004
Deutschland
2,868
Germany
2,639
Relationship marketing
2,628
Beziehungsmarketing
2,627
Führungskräfte
2,524
Managers
2,504
Markenpolitik
2,462
Systems theory
2,138
USA
2,002
Social Web
1,994
Social web
1,994
United States
1,942
Asymmetrische Information
1,745
Online-Marketing
1,738
Internet marketing
1,710
Asymmetric information
1,677
Mediennutzung
1,657
Media usage
1,655
Moral Hazard
1,518
Marketingmanagement
1,488
Moral hazard
1,473
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1,469
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English
1,245
German
165
Italian
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Pelsmacker, Patrick de
21
Dens, Nathalie
16
Matthes, Jörg
12
Romaniuk, Jenni
11
Bauer, Hans H.
10
Esch, Franz-Rudolf
10
Reijmersdal, Eva A. van
10
Chen, Huan
9
Wilbur, Kenneth C.
9
Cauberghe, Verolien
8
Huber, Frank
8
Hudders, Liselot
8
Naderer, Brigitte
8
Bellman, Steven
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Gierl, Heribert
6
Russell, Cristel Antonia
6
Septianto, Felix
6
Srivastava, R. K.
6
Beal, Virginia
5
Brunner, Christian Boris
5
Gistri, Giacomo
5
Hayes, Jameson L.
5
Ko, Eunju
5
Natarajan, Thamaraiselvan
5
Smit, Edith G.
5
Stephen, Gladys
5
Varan, Duane
5
Verhellen, Yann
5
Wang, Ye
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Baxter, Stacey M.
4
Burmann, Christoph
4
Calder, Bobby J.
4
Chan, Fanny Fong Yee
4
Chan, Fong Yee
4
Cohen, Justin
4
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Deutsche Werbewissenschaftliche Gesellschaft
5
Springer Fachmedien Wiesbaden
5
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Helmut-Schmidt-Universität
2
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
J. L. Kellogg Graduate School of Management
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
56
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
48
International journal of advertising : the quarterly review of marketing communications
46
Journal of advertising research
44
Journal of promotion management : JPM
34
The journal of product & brand management
34
Journal of advertising : official publication of the American Academy of Advertising
32
Psychology & marketing
29
The journal of brand management : an international journal
25
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
20
SpringerLink / Bücher
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
The journal of consumer marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of the Academy of Marketing Science
9
Young consumers : insight and ideas for responsible marketers
9
International journal of sports marketing & sponsorship
8
Journal of current issues and research in advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing research : JMR
8
Research
8
Springer eBook Collection / Business and Economics
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
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ECONIS (ZBW)
1,404
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
EconStor
1
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1
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
4
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
7
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
Saved in:
8
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
9
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
10
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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