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Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest - 2007
Persistent link: https://www.econbiz.de/10009707363
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Advertising and demand for addictive goods : the effects of e-cigarette advertising
Tuchman, Anna E. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 994-1022
Persistent link: https://www.econbiz.de/10012147192
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Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10011996197
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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The comparative performance of online referral channels in e-commerce
Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
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Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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Does ad blocking have an effect on online shopping?
Suárez, David; García-Mariñoso, Begoña - In: Telecommunications policy : the international journal … 45 (2021) 3, pp. 1-7
Persistent link: https://www.econbiz.de/10012614756
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24
Persistent link: https://www.econbiz.de/10012285799