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Werbewirkung
experimental design
262
Experimental design
260
Experiment
247
Consumer behaviour
100
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97
Theorie
73
Theory
72
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66
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65
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54
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43
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41
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24
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20
Willingness to pay
20
Beziehungsmarketing
19
Zahlungsbereitschaftsanalyse
19
Behavioral economics
18
Advertising
17
Brand image
17
Brand management
17
Cognition
17
Augmentation
16
Kognition
16
Markenführung
16
Markenimage
16
Service quality
16
Verhaltensökonomik
16
Customer satisfaction
15
Dienstleistungsqualität
15
Spieltheorie
15
Game theory
14
Kundenzufriedenheit
14
Simulation
14
Werbung
14
augmentation
14
Gender
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Roy, Subhadip
4
Chan, Kara
2
Chintagunta, Pradeep K.
2
Liu, Qing
2
Mattila, Anna S.
2
Palla, Polyxeni Jenny
2
Stepchenkova, Svetlana
2
Wheeler, S. Christian
2
Akella, Ram
1
Andreu, Luisa
1
Bagdare, Shilpa
1
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1
Ballouli, Khalid
1
Barajas, Joel
1
Beise-Zee, Rian
1
Bellman, Steven
1
Carlson, Jamie
1
Denis, Etienne
1
Dryl, Wioleta
1
Flores, Aaron
1
Font, Xavier
1
Gil, Luciana de Araujo
1
Guerrero-Rodríguez, Rafael
1
Han, Xing
1
Hatzithomas, Leonidas
1
Heere, Bob
1
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1
Hoornaert, Steven
1
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1
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1
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1
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1
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1
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1
Mohapatra, Subhalaxmi
1
Ng, Yu Leung
1
Pedersen, Zack Paul
1
Pillai, Sreejesh S.
1
Pongjit, Chompunuch
1
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International journal of hospitality management
2
Journal of marketing communications
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Services marketing quarterly
1
Sport, Business and Management : an international journal ; SBM
1
Stanford University Graduate School of Business research paper
1
Tourism management : research, policies, practice
1
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
24
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1
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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2
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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3
The perceived ethicality and efficacy of fear appeals : the use of graphic warning labels in Thailand
Racela, Olimpia
;
Thoumrungroje, Amonrat
- In:
Journal of international business and economics : JIBE
12
(
2012
)
4
,
pp. 106-113
Persistent link: https://www.econbiz.de/10009787228
Saved in:
4
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
5
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
6
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
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7
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
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8
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
9
Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas
;
Zotou, Athina Y.
;
Palla, …
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
Saved in:
10
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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