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The Impact of Terminal Values and Yellow Press on Consumer Behavior

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2005

We investigate if pluralistic consumption styles (like "frugality", or "indulgence in luxury") can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and...

Persistent link: https://www.econbiz.de/10010297228

When brand representatives act as sales associates : mechanisms and effects of native selling and its disclosure

Held, Johanna; Stieler, Maximilian; Germelmann, Claas … - In: Marketing : ZFP ; journal of research and management 39 (2017) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10011780852

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004

Persistent link: https://www.econbiz.de/10002573494

Forciert Forced-exposure Fehler bei der Datenerhebung? : zur Problematik des forcierten Werbekontakts in der experimentellen Werbewirkungsforschung

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Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?

Germelmann, Claas Christian; Gröppel-Klein, Andrea - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 217-232

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The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea (contributor); … - 2005

We investigate if pluralistic consumption styles (like frugality, or indulgence in luxuryʺ) can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after...

Persistent link: https://www.econbiz.de/10003088938