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Werbewirkung
Consumer behaviour
83,543
Konsumentenverhalten
80,413
Relationship marketing
9,069
Theorie
9,031
Beziehungsmarketing
9,029
Theory
9,015
Brand management
7,602
Markenführung
7,560
Brand image
6,746
Markenimage
6,704
Customer satisfaction
5,711
Online retailing
5,636
Online-Handel
5,633
Kundenzufriedenheit
5,544
Social Web
4,818
Social web
4,818
USA
4,723
United States
4,555
Online-Marketing
4,544
Internet marketing
4,535
Service quality
4,415
Dienstleistungsqualität
4,368
Brand
4,347
Markenartikel
4,328
Einzelhandel
4,188
Retail trade
4,164
Deutschland
3,841
Germany
3,701
Electronic Commerce
3,630
Advertising effects
3,607
Verbraucherverhalten
3,585
E-commerce
3,526
Experiment
3,391
Emotion
3,245
Advertising
3,033
Werbung
2,952
Private consumption
2,938
Privater Konsum
2,938
Viral marketing
2,777
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637
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19
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11
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180
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,620
USB Cologne (EcoSocSci)
10
Showing
1
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10
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1
The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara
;
Bellman, Steve
;
Pourazad, Naser
; …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
Saved in:
2
Influence of advertising led brand personality consumer congruity on consumer's choice : evidence from Indian apparel market
Khan, Bilal Mustafa
;
Farhat, Reshma
- In:
International journal of enterprise network management
5
(
2012
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10009614018
Saved in:
3
Telepresence and fantasy in online apparel shopping experience
Song, Kun
;
Fiore, Ann Marie
;
Park, Jihye
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
Saved in:
4
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
5
A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
6
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
7
Contribution of vanity to consumer apparel advertising perception
Wong, Winifred
;
Malone, Timothy
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
Saved in:
8
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
9
Egoistic and altruistic claims in organic cotton apparel advertising
Han, Tae-Im
;
Park-Poaps, Haesun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10014530027
Saved in:
10
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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