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Are they listening? : designing online recommendations for today's consumers

Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200

Persistent link: https://www.econbiz.de/10009793426

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18

Persistent link: https://www.econbiz.de/10013041197

Can offline stores drive online sales?

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

Persistent link: https://www.econbiz.de/10011762821

Advertising and promotion on the internet

Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87

Persistent link: https://www.econbiz.de/10010458740

The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178

Attribution modelling in digital advertising for e-commerce

Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37

Persistent link: https://www.econbiz.de/10013041198

Does ad blocking have an effect on online shopping?

Suárez, David; García-Mariñoso, Begoña - In: Telecommunications policy : the international journal … 45 (2021) 3, pp. 1-7

Persistent link: https://www.econbiz.de/10012614756

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

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