//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Regulatory fit effects on chil...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Health
21,308
Gesundheit
19,923
Children
18,748
Kinder
18,429
Gesundheitspolitik
12,568
Health policy
10,452
Advertising effects
7,778
USA
6,873
United States
6,223
Konsumentenverhalten
5,713
Consumer behaviour
5,709
Gesundheitswesen
5,364
Health care system
4,917
Gesundheitsvorsorge
4,752
Preventive care
4,348
Deutschland
4,331
health
4,148
Gesundheitsrisiko
4,030
Werbung
3,971
Health risk
3,953
Advertising
3,952
Gesundheitsversorgung
3,665
Health care
3,657
Germany
3,510
Schätzung
3,500
Wirkungsanalyse
3,359
Estimation
3,296
Impact assessment
3,293
Bildungsniveau
3,168
Ernährungsverhalten
3,157
Eating habit
3,127
Theorie
3,041
Educational achievement
3,015
Theory
2,964
Eltern
2,886
Welt
2,697
Coronavirus
2,664
Parents
2,664
World
2,638
more ...
less ...
Online availability
All
Undetermined
2,886
Free
1,318
Type of publication
All
Article
5,862
Book / Working Paper
2,116
Journal
26
Type of publication (narrower categories)
All
Article in journal
5,237
Aufsatz in Zeitschrift
5,237
Aufsatz im Buch
619
Book section
619
Graue Literatur
456
Non-commercial literature
456
Working Paper
376
Arbeitspapier
352
Hochschulschrift
337
Thesis
236
Collection of articles of several authors
80
Sammelwerk
80
Case study
46
Fallstudie
46
Conference paper
40
Dissertation u.a. Prüfungsschriften
40
Konferenzbeitrag
40
Aufsatzsammlung
38
Bibliografie enthalten
34
Bibliography included
34
Lehrbuch
26
Konferenzschrift
21
Textbook
21
Collection of articles written by one author
18
Ratgeber
18
Sammlung
18
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Multi-volume publication
6
Bibliografie
5
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Adressbuch
2
Article
2
more ...
less ...
Language
All
English
7,003
German
971
Undetermined
21
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Huber, Frank
20
Pauwels, Koen
20
Stafford, Marla Royne
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
more ...
less ...
Institution
All
National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
more ...
less ...
Published in...
All
Journal of advertising research
274
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Marketing : ZFP ; journal of research and management
50
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
36
Marketing intelligence & planning
36
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
more ...
less ...
Source
All
ECONIS (ZBW)
7,854
USB Cologne (EcoSocSci)
111
EconStor
29
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
8,004
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
YouTube influencers : a new defense against childhood
obesity
?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
2
Consumer wisdom : a mindful connection between healthy food advertising and
obesity
prevention
Hussain, Khalid
;
Junaid, Muhammad
;
Javed, Muzhar
;
Ali, …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
Saved in:
3
Healthy and unhealthy food in Italian television ads for adults and
children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
4
A macro-level assessment of introducing
children
food advertising restrictions on
children
's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
5
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in
obesity
prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
6
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
7
Framing and word choice in childhood
obesity
reduction-focused advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
8
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
9
Family-based treatment for
obesity
in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
10
Differential effects of physical and financial threats in weight loss advertising : a case of uncertainty
Thornton, Corliss
;
Davis, Lenita
;
Weinberg, Bruce D.
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 926-939
Persistent link: https://www.econbiz.de/10014471155
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->