Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10010223386
Persistent link: https://www.econbiz.de/10014383225
Persistent link: https://www.econbiz.de/10003911117
Persistent link: https://www.econbiz.de/10008798231
Persistent link: https://www.econbiz.de/10009622518
Persistent link: https://www.econbiz.de/10009625575
Persistent link: https://www.econbiz.de/10010380962
Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...
Persistent link: https://www.econbiz.de/10013066328
Why do consumers avoid creditors when they send messages that put pressure on consumers to repay their debts? This behavior, called creditor avoidance, ultimately hurts consumers but many still engage in it despite it being against their best financial interests. To better understand factors...
Persistent link: https://www.econbiz.de/10012894649