Narrow search
Showing 1 - 10 of 4,188
Cover Image
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Cover Image
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Cover Image
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Cover Image
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Cover Image
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Cover Image
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée; Pacheco, Barney G. - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Cover Image
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse; Lin, Jia-Yi; Liao, Yu-Ting - In: Journal of food products marketing : innovations in … 29 (2023) 8/9, pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Cover Image
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Cover Image
Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
Cover Image
Influence of Attitude Towards Advertisement on Purchase Intention : Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach
Kumar, Rakesh - 2017
Advertising, in the present era, has become important for the marketers to reach consumers and to persuade them to buy their products. The present study tries to investigate the relationship between consumer's attitude towards advertisement and purchase intention which is mediated by consumer's...
Persistent link: https://www.econbiz.de/10012943001