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~subject:"Werbewirkung"
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Measuring integrated marketing...
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Werbewirkung
Consumer behaviour
42
Konsumentenverhalten
39
Marketing management
35
Marketingmanagement
34
Marketing
29
Brand management
28
Markenführung
27
Brand image
22
Markenimage
21
Advertising
19
Public relations
19
Relationship marketing
19
Beziehungsmarketing
16
Communication
16
Internet marketing
14
Kommunikation
14
Online-Marketing
14
Marketing communications
12
Social Web
12
Social web
12
Öffentlichkeitsarbeit
12
Corporate reputation
11
Firmenimage
11
Werbung
11
Corporate culture
10
Customer satisfaction
10
International marketing
10
Kundenzufriedenheit
10
Brand equity
9
Communications
9
Online retailing
9
Online-Handel
9
United Kingdom
9
Advertising effects
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Internationales Marketing
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Barrio-García, Salvador del
4
Kitchen, Philip J.
3
Kerr, Gayle
2
Muñoz-Leiva, Francisco
2
Porcu, Lucia
2
Schultz, Don E.
2
Alcántara-Pilar, Juan Miguel
1
Beede, Park
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Bian, Xuemei
1
Crespo-Almendros, Esmeralda
1
Crespo-Almendros, Esmeraldo
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Cuomo, Maria Teresa
1
García-Carrión, Beatriz
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Golden, Linda L.
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Kitchen, Philip
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McColl, Rod
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Mulhern, Frank J.
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Journal of advertising research
2
Bridging the gap between advertising academia and practice
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of destination marketing & management : JDMM
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
2
The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
García-Carrión, Beatriz
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
Saved in:
3
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
4
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
5
Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony
;
Kitchen, Philip J.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10012202758
Saved in:
6
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
7
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
8
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
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