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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Advertising between archetype and brand personality
Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11
The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter Jennifer are seen by many as the branding gurus. Despite...
Persistent link: https://www.econbiz.de/10012015803
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How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin; Choi, Dongwon; Wojdynski, Bartosz W.; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
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"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette; Feuchtl, Silvia - In: Journal of marketing theory and practice 23 (2015) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
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Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
Uribe, Rodrigo; Labra, Rafael; Manzur, Enrique - In: International journal of advertising : the review of … 41 (2022) 4, pp. 703-730
Persistent link: https://www.econbiz.de/10013209395
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Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 663-681
Persistent link: https://www.econbiz.de/10011799658