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Werbewirkung
Brand management
17,500
Markenführung
17,086
Consumer behaviour
7,489
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7,446
Markenimage
7,101
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7,011
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5,243
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5,243
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2,570
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2,568
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2,193
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1,440
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1,432
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1,215
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1,145
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935
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874
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872
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803
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782
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723
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703
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699
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695
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681
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680
Corporate reputation
663
Firmenimage
663
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662
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651
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640
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631
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626
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626
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Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
8
Romaniuk, Jenni
7
Septianto, Felix
7
Erfgen, Carsten
6
Gierl, Heribert
6
Ko, Eunju
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Baack, Daniel W.
3
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Deutsche Werbewissenschaftliche Gesellschaft
4
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Chambre de commerce et d'industrie de Paris
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Robert Schuman Centre for Advanced Studies
1
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
43
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38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
26
Journal of promotion management : JPM
26
The journal of brand management : an international journal
26
Psychology & marketing
24
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
13
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of strategic marketing
7
Research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
European journal of marketing
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ECONIS (ZBW)
1,153
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
3
Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
Schramm, Holger
(
ed.
);
Knoll, Johannes
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011863282
Saved in:
4
The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
Saved in:
5
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
6
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
7
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
8
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
9
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
10
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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