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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
Schramm, Holger (ed.); Knoll, Johannes (contributor) - 2014
Persistent link: https://www.econbiz.de/10011863282
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The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa; Sanchez, Joaquin; Carcelén, Sonia; … - In: Journal of internet commerce 16 (2017) 4, pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
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Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, … - In: Journal of marketing research 58 (2021) 5, pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
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Optimal microtargeting of advertising
Danaher, Peter J. - In: Journal of marketing research 60 (2023) 3, pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
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Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
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Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M. - In: Journal of advertising research 55 (2015) 4, pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
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Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter; Voorveld, Hilde - In: Journal of advertising research 55 (2015) 4, pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030