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Werbewirkung
Consumer behaviour
80
Konsumentenverhalten
73
Brand image
33
Brand management
33
Wine
33
Markenimage
32
Markenführung
30
Wein
24
Weinbau
22
Wine industry
22
Packaging
16
Wines
16
Advertising
14
Personality psychology
13
Persönlichkeitspsychologie
13
Product design
13
Produktgestaltung
13
Brand
11
Markenartikel
11
Werbung
11
Advertising effects
10
Designation of origin
10
Emotion
10
France
10
Herkunftsbezeichnung
10
Marketing
10
Theorie
10
Theory
10
Verpackung
10
Beziehungsmarketing
9
Deutschland
9
Germany
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Australia
7
China
7
Cognition
7
Food retailing
7
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Spielmann, Nathalie
4
Orth, Ulrich R.
3
Lee, Richard
2
Lockshin, Larry
2
Minton, Elizabeth A.
2
Bee, Colleen
1
Bellman, Steven
1
Cohen, Justin
1
Kahle, Lynn
1
Khan, Huda
1
Kim, Chung-hyun
1
Lee, Christopher
1
Lockshin, Lawrence S.
1
Louviere, Jordan
1
Malkewitz, Keven
1
Minton, Elizabeth
1
Mueller, Simone
1
Park, Heejung
1
Richard, Marie-Odile
1
Saeed, Muhammad Rashid
1
Stöckl, Albert
1
Yang, Song
1
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Journal of business research : JBR
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
10
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1
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
2
Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
Saved in:
3
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
6
How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
Saved in:
7
Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
Saved in:
8
Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.
;
Park, Heejung
;
Spielmann, Nathalie
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130
Saved in:
9
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
10
Do ethnic cues improve advertising effectiveness for ethnic consumers?
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 218-226
Persistent link: https://www.econbiz.de/10011383312
Saved in:
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