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Persistent link: https://www.econbiz.de/10014634469

Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Pichierri, Marco - 2023

advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing … possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism …

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Advertising to reduce meat consumption : positive framing versus negative framing effects on attention

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Targeted advertising and social status

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Thin and thicker slices : how advertising effectiveness depends on exposure duration

Elsen, Millie - 2012

Consumers are exposed to rising numbers of ads for which they have falling amounts of time. This poses a serious challenge for advertisers and ad agencies who want to engage consumers with their ads, create positive impressions and build memory for their ads and brands. The bulk of ads in...