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Emoji in Advertising
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Werbewirkung
Werbung
11,273
Advertising
11,250
Advertising effects
3,760
Consumer behaviour
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Internet marketing
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Septianto, Felix
18
Gierl, Heribert
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
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Yoon, Hye Jin
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Yoon, Sukki
14
Stafford, Marla Royne
13
Rozendaal, Esther
12
Dens, Nathalie
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Terlutter, Ralf
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Torres, Ivonne M.
11
Wilson, Rick T.
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Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
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Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
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8
Liaukonyte, Jura
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8
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Advertising Research Foundation
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European Advertising Academy
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IGI Global
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IP Deutschland GmbH <Köln>
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Peter Lang GmbH
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
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Erasmus Research Institute of Management
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Ernst-Moritz-Arndt-Universität Greifswald
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Fördergesellschaft Marketing an der Universität Augsburg
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Gruner + Jahr AG & Co, Marketing Service
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Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ICORIA <12., 2013, Zagreb>
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ICORIA <14., 2015, London>
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Institute of Practioners in Advertising
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J. L. Kellogg Graduate School of Management
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Macquarie University / Department of Business
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Market Research Society
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Marketing Science Institute
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NetLibrary, Inc
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New Mexico
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New Mexico State Highway Commission
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Nikkei Kōkoku Kenkyūsho <Tokio>
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OECD
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Organisation for Economic Co-operation and Development
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International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
3,784
USB Cologne (EcoSocSci)
14
EconStor
9
USB Cologne (business full texts)
1
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1
To
emoji
or not to
emoji
? : examining the influence of
emoji
on consumer reactions to
advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
2
Let's play with emojis! : how to make emojis more effective in social media
advertising
using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
3
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
5
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
6
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
7
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
Men and women watching and reading : gender and information processing opportunity effects in
advertising
Papyrina, Veronika
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
Saved in:
10
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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