Narrow search
Showing 1 - 7 of 7
Cover Image
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Cover Image
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Cover Image
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas; Al-Shihabi, Sameh; Quach, Sara; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Cover Image
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Cover Image
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Cover Image
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei; Zhang, Yunen; Cheng, Anni; Quach, Sara; … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Cover Image
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 136 (2021), pp. 33-51
Persistent link: https://www.econbiz.de/10012663194