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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
60
Konsumentenverhalten
60
Advertising effects
58
Belgien
43
Belgium
43
Werbung
38
Advertising
37
Brand management
25
Markenführung
25
Internet marketing
19
Online-Marketing
19
Brand image
18
Markenimage
17
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Emotion
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
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Werbepsychologie
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Automotive market
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Brand
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Children
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Kfz-Markt
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Kinder
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Markenartikel
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Marketing
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Social Web
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Social web
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Target group
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Theorie
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Zielgruppe
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Theory
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Unternehmensethik
7
Advertising planning
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English
58
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Pelsmacker, Patrick de
57
Dens, Nathalie
30
Verhellen, Yann
8
Geuens, Maggie
7
Cauberghe, Verolien
6
Janssens, Wim
5
Avramova, Yana R.
4
Goos, Peter
4
Aleksandrovs, Leonids
3
Rajabi, Mahdi
3
Bušljeta Banks, Ivana
2
De Meulenaer, Sarah
2
Faseur, Tine
2
Oates, Caroline
2
Purnawirawan, Nathalia
2
Wouters, Marijke
2
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Cauberghe, Veroline
1
Cornelis, Erlinde
1
Daems, Kristien
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Diehl, Sandra
1
Eelen, Jiska
1
Eisend, Martin
1
Gauens, Maggie
1
Lewi, Martine
1
Maison, Dominika
1
Martens, David
1
Moons, Ingrid
1
Neijens, Peter
1
Neijens, Peter C.
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pham, Michel T.
1
R. Avramova, Yana
1
Terlutter, Ralf
1
Verberckmoes, Shana
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
2
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
5
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
6
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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