Similar Search Results

Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen

Teller, Christoph - 2007

Persistent link: https://www.econbiz.de/10003568160

The effect of digital signage on shoppers' behavior : the role of the evoked experience

Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257

Persistent link: https://www.econbiz.de/10010402004

Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail

Barney, Christian; Esmark Jones, Carol L. - In: Psychology & marketing 40 (2023) 5, pp. 979-994

Persistent link: https://www.econbiz.de/10014290874

Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

Rath, Dr. Sabyasachi - 2010

long this tool has been very frequently used inside the retail malls using loads of creativity through the digital media … about understanding the ad recall and ad effectiveness in such context in select big national retail outlets. 300 consumers … the retail advertising …

Persistent link: https://www.econbiz.de/10014199005

Receptivity to advertising messages ans desired shopping values

Kim, Hye-yŏng; Kim, Youn-kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-385

Persistent link: https://www.econbiz.de/10003788451

The role of retail advertising from a consumer's point of view : a comparison between Germany and France

Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005

Persistent link: https://www.econbiz.de/10003353794

Sound retailing : a review of experimental evidence on the effects of music on shopping behavior

Allan, David - In: Brick & mortar shopping in the 21st century, (pp. 33-52). 2008

Persistent link: https://www.econbiz.de/10003618151

The impact of different touchpoints on brand consideration

Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253

Persistent link: https://www.econbiz.de/10011308932

Influences of the spokes-character on brand equity antecedents

Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515

Persistent link: https://www.econbiz.de/10010384978

Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness

Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21

Persistent link: https://www.econbiz.de/10011442341

1
2
3
4
5
6
7
8
9
10
Next
Last