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"The tweeting sponsor" : effect of a sponsor's SNS message articulation/interactivity on consumers' online response
Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 227-250
Persistent link: https://www.econbiz.de/10013177975
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Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan; Dospinescu, Nicoleta; Dospinescu, … - In: Argumenta oeconomica 48 (2022) 1, pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
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Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
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The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq - In: Middle East journal of management : MEJM 8 (2021) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
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Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki; Stavrianeas, Aikaterini - In: EuroMed journal of business 10 (2015) 3, pp. 360-374
Persistent link: https://www.econbiz.de/10011480844