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Werbewirkung
Consumer behaviour
83,146
Konsumentenverhalten
80,665
Privater Konsum
15,164
Private consumption
15,128
Theorie
14,941
Theory
14,670
Relationship marketing
9,051
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9,020
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7,552
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7,509
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7,089
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6,781
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6,706
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6,666
Customer satisfaction
5,702
Online-Handel
5,623
Online retailing
5,612
Kundenzufriedenheit
5,543
Konsumtheorie
5,268
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5,092
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4,969
Social Web
4,798
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4,796
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4,589
Online-Marketing
4,524
Internet marketing
4,512
Service quality
4,415
Dienstleistungsqualität
4,368
Brand
4,328
Markenartikel
4,315
Einzelhandel
4,199
Retail trade
4,158
Schätzung
3,947
Sozialer Status
3,854
Estimation
3,835
Experiment
3,688
Electronic Commerce
3,642
Advertising effects
3,605
Verbraucherverhalten
3,588
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645
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English
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187
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the review of marketing communications
141
Journal of business research : JBR
141
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Journal of advertising research
59
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,619
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
1
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10
of
3,644
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date (newest first)
date (oldest first)
1
Targeted advertising and social
status
Vikander, Nick
-
2011
Persistent link: https://www.econbiz.de/10008824718
Saved in:
2
Targeted Advertising and Social
Status
Vikander, Nick E.
-
2011
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social
status
. A … goods signals. If concern for
status
is sufficiently high, then the firm will only place a single variety on the market …
Persistent link: https://www.econbiz.de/10014186696
Saved in:
3
Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
Saved in:
4
Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
Pichierri, Marco
-
2023
1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption...
Persistent link: https://www.econbiz.de/10014229289
Saved in:
5
Targeted advertising and social
status
Vikander, Nick
-
2010
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social
status
. A … goods signals. If concern for
status
is sufficiently high, then the firm will only place a single variety on the market. …
Persistent link: https://www.econbiz.de/10011382751
Saved in:
6
Social dimensions of consumer distinctiveness : the influence of social
status
on group identity and advertising persuasion
Grier, Sonya A.
;
Deshpande, Rohit
-
1999
Persistent link: https://www.econbiz.de/10001453419
Saved in:
7
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
8
The impact of generational cohorts on
status
consumption : an exploratory look at generational cohort and demographics on
status
consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
9
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
10
Do we love celebrity endorsers? : the joint impacts of consumers' need for
status
, celebrity’s star power and image congruence on celebrity endorsement effectiveness
Yang, Wan
;
Zhang, Lu
;
Wei, Wei
;
Yoo, Myongjee
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2183-2198
Persistent link: https://www.econbiz.de/10015053327
Saved in:
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