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Werbewirkung
Consumer behaviour
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USA
6,411
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6,225
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6,138
Online-Handel
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Online retailing
6,062
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6,031
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5,866
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5,440
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5,422
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5,044
Firmenimage
4,961
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4,948
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4,916
Virales Marketing
4,896
Service quality
4,822
Dienstleistungsqualität
4,781
Germany
4,602
Einzelhandel
4,516
Brand
4,489
Markenartikel
4,475
Retail trade
4,475
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E-commerce
4,015
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Gierl, Heribert
26
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Pauwels, Koen
14
Reijmersdal, Eva A. van
13
Yoon, Sukki
13
Dahlén, Micael
12
Huber, Frank
12
Muehling, Darrel D.
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
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9
Bellman, Steven
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Rosengren, Sara
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Terlutter, Ralf
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Bang Nguyen Viet
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Chan, Kara
8
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Ilicic, Jasmina
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Jang, Soocheong
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Kim, Kacy K.
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Rozendaal, Esther
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Sahni, Navdeep S.
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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1
OECD
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Universität Bremen
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Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
96
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
70
Journal of advertising research
68
Psychology & marketing
67
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
24
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
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ECONIS (ZBW)
3,826
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
CRM purchase intentions and attitude toward the brand : exploring
fit
, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
Saved in:
2
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
3
Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
4
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
5
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
6
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
Promoting a
reputation
for quality
Hauser, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011565950
Saved in:
8
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer
reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
9
The effect of brand crises on endorser
reputation
and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
10
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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