Narrow search
Showing 1 - 10 of 56
Cover Image
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Cover Image
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Cover Image
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Psychology & marketing 31 (2014) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Cover Image
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Cover Image
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Cover Image
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Cover Image
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van - In: Cutting edge international research, (pp. 363-376). 2010
Persistent link: https://www.econbiz.de/10003985217
Cover Image
Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van - In: Journal of advertising research 49 (2009) 2, pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
Cover Image
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.; Buijzen, Moniek; Reijmersdal, Eva A. van - In: European journal of marketing : EJM 50 (2016) 11, pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Cover Image
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746