Brand placement prominence: good for memory! : bad for attitudes?
Year of publication: |
2009
|
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Authors: | Reijmersdal, Eva A. van |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 151-153
|
Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects |
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