Narrow search
Showing 1 - 10 of 2,441
Cover Image
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Cover Image
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos; Soares, Ana Maria - In: International journal of consumer studies 39 (2015) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Cover Image
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Cover Image
My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija; Bose, Indranil - In: Information & management : the internat. journal of … 55 (2018) 6, pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
Cover Image
How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; … - In: International journal of business competition and … 8 (2023) 3, pp. 202-222
Persistent link: https://www.econbiz.de/10015064269
Cover Image
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Cover Image
Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
Cover Image
Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
Cover Image
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar - In: Zagreb international review of economics & business 20 (2017) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Cover Image
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137