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Werbewirkung
Tourismus
21,211
Tourism
21,193
Werbung
13,887
Tourismuswirtschaft
11,415
Tourism industry
11,414
Advertising
11,360
Information
8,490
Consumer behaviour
6,931
Konsumentenverhalten
6,761
Hotel industry
6,600
Hotellerie
6,511
Theorie
4,674
Sprache
4,617
Theory
4,551
Language
4,150
Urlaubsverhalten
4,120
Holiday behaviour
4,113
Advertising effects
3,925
Deutschland
3,062
Welt
2,955
World
2,929
Tourismusmarketing
2,831
Tourism marketing
2,818
USA
2,652
Luxury goods
2,639
Internet marketing
2,634
Online-Marketing
2,632
Luxusgüter
2,630
information
2,596
tourism
2,380
United States
2,355
Brand management
2,213
Markenführung
2,181
Germany
2,103
Tourismuspolitik
1,911
Tourism policy
1,907
International tourism
1,824
Internationaler Tourismus
1,823
China
1,699
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Undetermined
1,836
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780
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Article
2,977
Book / Working Paper
999
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10
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2,820
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117
Arbeitspapier
109
Hochschulschrift
76
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42
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37
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37
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8
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3
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1
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1
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1
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English
3,806
German
173
Undetermined
3
Italian
2
French
1
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Gierl, Heribert
20
Pelsmacker, Patrick de
20
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Yoon, Sukki
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Dens, Nathalie
12
Bellman, Steven
11
Malik, Garima
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Mueller, Barbara
10
Sayedi, Amin
10
Wu, Linwan
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Dodoo, Naa Amponsah
8
Liaukonyte, Jura
8
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
10
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
168
International journal of advertising : the quarterly review of marketing communications
127
Journal of business research : JBR
118
Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
109
Journal of advertising research
102
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of global marketing
25
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Marketing letters : a journal of research in marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of hospitality management
19
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of business ethics : JOBE
15
Journal of the Academy of Marketing Science
15
Marketing intelligence & planning
14
Journal of consumer marketing
13
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Source
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ECONIS (ZBW)
3,955
USB Cologne (EcoSocSci)
17
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
The
language
of champagne in nineteenth-century Britain
Harding, Graham
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
Saved in:
2
The influence of green message types on
advertising
effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
Saved in:
3
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
4
Guilt-decreasing marketing appeals : the efficacy of vacation
advertising
on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
5
Effective domestic
tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
6
Language
and
advertising
effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
7
Framing and word choice in childhood obesity reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
8
A model of
tourism
advertising
effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
9
Using facial electromyography to test the peak-end rule in
tourism
advertising
Li, Shanshi
;
Walters, Gabby
;
Packer, Jan
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10012794063
Saved in:
10
Does virtual reality attract visitors? : the mediating effect of presence on consumer response in virtual reality
tourism
advertising
Han, Lo Wai
;
Cheng, Ka Lun Benjamin
- In:
Information technology & tourism
22
(
2020
)
4
,
pp. 537-562
Persistent link: https://www.econbiz.de/10012416587
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