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Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie; Minton, Elizabeth A. - In: Journal of business research : JBR 121 (2020), pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
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The influence of consumer religiosity on responses to rational and emotional ad appeals
Cabano, Frank Gregory; Minton, Elizabeth A. - In: European journal of marketing 57 (2023) 1, pp. 185-201
Persistent link: https://www.econbiz.de/10013502471
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Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.; Park, Heejung; Spielmann, Nathalie - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130
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In God we hope, in ads we believe : the influence of religion on hope, perceived ad credibility, and purchase behavior
Sarofim, Samer; Cabano, Frank G. - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 391-404
Persistent link: https://www.econbiz.de/10011930052
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In advertising we trust : religiosity's influence on marketplace and relational trust
Minton, Elizabeth A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 403-414
Persistent link: https://www.econbiz.de/10011410188
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981