We study actual bidding behavior when a new auction format gets introduced into the marketplace. More specifically, we … investigate this question using a novel dataset on internet display advertising auctions that exploits a staggered adoption by … study regression estimates indicate that, immediately after the auction format change, the revenue per sold impression …

generalized second price auctions. However, such an auction or mechanism could be considered unfair if similar consumers are …

policies on the online display ad industry by applying an empirical model to a proprietary auction dataset. Two challenges … premium’s variance to zero. Second, the data provider uses a novel auction mechanism in which first-price bidders and second …

used routinely by numerous firms. Considerable research has been conducted to ascertain auction formats that generate the …