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~subject:"Werbewirkung"
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Fit Does Matter! An Empirical...
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Werbewirkung
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Electronic Commerce
23,485
E-commerce
21,107
Online-Handel
11,496
Online retailing
11,450
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Relationship marketing
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6,804
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6,764
Social Web
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6,346
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6,157
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6,127
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6,100
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6,034
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5,973
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5,954
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5,843
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5,548
Germany
5,532
Einzelhandel
5,119
Retail trade
5,028
Service quality
4,888
Dienstleistungsqualität
4,845
Brand
4,395
Markenartikel
4,387
Advertising effects
3,688
Verbraucherverhalten
3,589
Experiment
3,579
Pricing strategy
3,318
Preismanagement
3,315
Emotion
3,314
Advertising
3,148
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
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Yoon, Sukki
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Bauer, Hans H.
10
Dodoo, Naa Amponsah
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Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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9
Choi, Yung Kyun
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Evans, Nathaniel J.
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Rosengren, Sara
9
Wilbur, Kenneth C.
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Bang Nguyen Viet
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Ghose, Anindya
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Ilicic, Jasmina
8
Jang, Soocheong
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Sahni, Navdeep S.
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Wen, Taylor Jing
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Yoon, Hye Jin
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Arora, Nilesh
7
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Shaker Verlag
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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OECD / Directorate for Science, Technology and Industry
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,704
EconStor
13
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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2
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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4
Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal corresponde...
Weber, David
;
Nuszbaum, Mandy
;
Carrillo González, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10015063931
Saved in:
5
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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6
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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7
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
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8
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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9
Examining factors correlated with consumer online shopping behaviour
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Innovation in the high-tech economy
,
(pp. 133-141)
.
2013
Persistent link: https://www.econbiz.de/10010384871
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10
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
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