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Werbewirkung
Konsumentenverhalten
79,078
Consumer behaviour
78,645
Experiment
43,517
Entwicklungshilfe
28,501
Theorie
20,931
Development aid
20,831
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20,623
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8,802
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8,788
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7,868
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7,494
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7,373
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7,370
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7,148
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6,948
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6,666
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6,547
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6,523
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6,520
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6,025
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5,460
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5,447
Kundenzufriedenheit
5,422
Customer satisfaction
5,420
Social Web
4,750
Social web
4,748
Online-Marketing
4,445
Internet marketing
4,418
Dienstleistungsqualität
4,390
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4,386
Welt
4,298
Brand
4,221
Markenartikel
4,216
World
4,188
Einzelhandel
4,146
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4,068
Vertrauen
3,990
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665
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Gierl, Heribert
26
Pelsmacker, Patrick de
24
Septianto, Felix
21
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Eisend, Martin
12
Muehling, Darrel D.
12
Bellman, Steven
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
Jang, Soocheong
8
Lewis, Randall A.
8
Phau, Ian
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
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Helmut-Schmidt-Universität
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Shaker Verlag
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Technische Universität Braunschweig
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
132
International journal of advertising : the quarterly review of marketing communications
93
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
63
Journal of promotion management : JPM
61
Journal of advertising : official publication of the American Academy of Advertising
60
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
SpringerLink / Bücher
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,671
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
2
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
3
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
4
Complexity or simplicity? : designing product pictures for advertising in online marketplaces
Wu, Kewen
;
Vassileva, Julita
;
Zhao, Yuxiang
;
Noorian, Zeinab
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011433677
Saved in:
5
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
6
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
9
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
10
Fraudulent advertising susceptibility : an experimental approach
McAlvanah, Patrick
;
Anderson, Keith B.
;
Letzler, Robert
; …
-
2015
Persistent link: https://www.econbiz.de/10011471991
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